Pinedo Nursery: Brand Identity & Stationery

Pinedo Nursery is a family-owned wholesale nursery based in Ontario, California, growing plants suited for Southern California landscapes. The goal of this project was to create a stationery system that reflects the nursery’s craftsmanship, heritage, and hands-on way of working. The visual identity blends traditional typography with organic details, giving the brand a grounded, long-standing feel.

The system includes letterhead, envelopes, business cards, and supporting brand applications. Additional touchpoints—such as apparel and vehicle graphics—were explored to show how the identity could extend beyond stationery while staying consistent and recognizable.

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ART DIRECTION / BRAND IDENTITY / LOGO DESIGN / STATIONERY DESIGN